The diffusion line of Comme des Garçons was set up in 2002 by the famous Japanese designer Rei Kawakubo. With a more youthful and playful soul, Comme des Garçons Play is directly recognizable by the iconic heart present in all its products. Simple lines and minimal cuts are combined with vivid colors and geometric patterns. It has become one of the most preferred brands between Millennials and within the streetwear culture.