Since its creation in 2001, the key of Stella McCartney’s DNA is sustainability. Therefore, the luxury brand has never employed real leather or fur in its fashion production. Instead, it has given space to futuristic materials and experimental textures that definitely compensate this absence in terms of experience. Sustainability is also found in the ethical practices of the brand and in its missions around the world. Eternal and identifiable, the Stella McCartney’s style is modern and determined, sometimes sporty but also extremely refined.