Adele Fendi and Edoardo Fendi launched Fendi in 1925 in Rome. From the first moments of its development, the brand has positioned as a pioneer in the Fashion sector. Starting with the reinterpretation and the mastery of fur and leather and expanding to include its ready-to-wear, Fendi has given birth to an incredible legacy. The brand DNA is influenced by elements of prestigious savoir-faire, refined Italian tradition and experimentation of lines, colors and materials. The Maison targets innovation and re-invents exclusive styles for every generation.