Fear of God is a brand created by Jerry Lorenzo Manuel, son of former Major League Baseball manager Jerry Manuel. The name FEAR OF GOD comes from the strong attachment to Christianity that was a big part of Lorenzo's upbringing and his faith continues to be one of his biggest inspirations today. The Fear of God brand has been around since 2013 and is firmly rooted in T-shirts and streetwear essentials, creating a unique take on the new American luxury.