Originally named Yves Saint Laurent, the brand has always been one of the most noteworthy fashion houses of all times. Since 1961, the homonymous designer has started his personal revolution of the rules imposed by the sector, diving in both haute-couture and ready-to-wear. Thanks to this heritage, Saint Laurent has always demonstrated to be a pioneer in proposing alternative daring looks, characterized by extremely refined quality. The fashion giant targets freedom of expression and modernity, sensuality and tradition, sophistication and desire.