That of Ermenegildo Zegna is a story full of romance and love for one's roots, as well as an old-fashioned passion for yarns and their noble origins. A patron of art, he focuses much of his interests on the village of Trivero, in the province of Biella, to the point of creating a real meeting centre. His approach to fashion is pioneering, always focused on the search for new materials to create fabrics of the highest quality. He is the first to sign the selvages, proud to put his face to guarantee the quality of the company's products which still bears his name and honors him with numerous initiatives.