When it comes to Giorgio Armani, the definition of "designer" is extremely reductive. He is the "King", as everyone likes to call him. Giorgio Armani founded his eponymous brand in 1975. The Italian fashion house has always been associated with high-end luxury clothing and accessories that stand out for their unique elegance and fine craftsmanship His adventure in the fashion sector began by starting to work as a window dresser at Rinascente, the first multistore in Italy, where he contributed to creating its image. However, the passion for aesthetics and the visual is a passage towards an even more creative direction, that of clothing design. His touch of style quickly became a worldwide boom: the women's jacket designed starting from men's lines, the chic men's garments without being excessively set, such as the destructured jackets with which he revolutionizes the concept of the lined jacket, precisely because internal supports disappear. Inspired by black and white cinema and the atmospheres of America in the twenties and thirties, his style chooses crisp, clean cuts in a range of cold colours: greys, the deeper shades, and greige, something in between between gray and earth colour, but above all blue, also combined with black in less conventional color experiments.