THE DANIEL LEE'S BRITISHNESS CELEBRATION

NEWS

Burberry’s new creative director, Daniel Lee, debuted during London Fashion Week presenting the FW 2023-24 collection.

The focus is the celebration of britishness and, along with it, the heritage of the London fashion house.

They merge together, in fact, the reinterpretation of what could be defined as new urban punk and the revival of the Burberry logo of 1901 depicting a knight with shield and sword. The latter, made bold by the colors and maxi shapes.

The English taste lives in check patterns and diamond pullovers that, combined, recall the proposals of the London boutiques of the 90s, all with a color palette that sees, in contrast, lemon yellow and electric blue. 

Among the accessories stand out hot water bottles that take the place of shoulder bags with the desire to propose a more and more cozy and comfy fashion.