Products added to cart


"In a heartfelt tribute to the traditional arts of Puglia, the Cruise 2021 collection highlights the unparalleled excellence of local craftsmanship. From the sparkling beauty of the classic Apulian illuminations, revisited through eccentric geometric patterns, to the delicacy of the field flowers portrayed by the artist Pietro Ruffo, up to the extraordinary minutiae of the carved and perforated details that decorate the line of accessories, shoes and bags, The creations of Maria Grazia Chiuri are a real celebration of the lush nature and the beautiful landscapes of Southern Italy".




A virtuous dialogue in the name of excellence and a tribute to local craftsmanship. Evocative summer images, magnificent protagonists who seem to come from Olympus, goddesses of uncontested beauty, as if they came from a parallel world, a new planet.




A story starring the wild nature is thus transposed on these true treasures of elegance: the dresses are embellished with flowers and butterflies in lace tombolo, a precious traditional embroidery system still used by Marilena Sparasci. These are the emblems of the rich Apulian tradition, an unlimited source of suggestions. The Cruise 2021 collection is gorgeous, colourful, of magical vintage inspiration and at the same time feminine and complex.








We point out the complete film directed by Fabien Baron that offers an atmospheric exploration of the Dior Cruise 2021 collection of Maria Grazia Chiuri and the unique landscapes, between sun and dust, shadows and spiritual lights, between peoples and old Apulian traditions that inspired him. Amidst the beauty of the untamed landscapes of Puglia, the local dancers ritually evoke the enchanting spirit that permeates this ancestral Italian region that inspired the collection.