Comme des Garçons' second line was launched in 2002 by the famous Japanese designer Rei Kawakubo. With a more youthful and playful spirit, Comme des Garçons Play is instantly recognizable by the iconic heart featured on all its products. Clean lines and minimalist cuts are combined with vivid colors and geometric patterns. The label has become one of the most beloved brands among Millennials and in streetwear culture.