In 1980, Alberto Peretto was mesmerized by the sight of an exceptionally crafted linen jacket while surveying one of the fascinating stalls at Camden Market. During this journey, the founder decided to bring that precious material back to his atelier. This moment of London inspiration gave birth to 120% LINO. The dream has begun. 120% LINO has a refined design and the collections convey the Italian passion for fashion and luxury design. The pieces are distinctly elegant with their inherited 'wrinkled look', creating a relaxed and timeless individual elegance, present on each item with a different approach each time. The color range varies from classic white, to vibrant shades that will define the wearer's lifestyle and enhance the wardrobe with natural comfort and chic design.